Now with Colgate Plax Fresh Tea Mouthwash, you can enjoy up to 10 times longer cooling than brushing alone* with no burning sensation! It is known to kill over 99% of Bacteria, helps control bad breath for 24 hours, 7 days a week** and provides healthier gums***. Rinse with Colgate Plax twice a day after brushing to help prevent cavities with Fluoride. Benefits: Kills over 99% of bacteria Helps control bad breath for 24 hours, 7 days a week Provides healthier gums*** Helps prevent cavities with Fluoride No burning feeling *refers to cooling sensation vs brushing alone **use twice daily as directed ***vs non-antiseptic mouthwash.