Barbie is here to make brushing fun and help your child smile brightly every day! Colgate Kids Barbie Toothpaste is clinically proven to provide cavity & enamel protection. It contains fluoride that is safe for kids** and comes with a bubble fruit flavour in a sparkling blue gel. Benefits: 1. Cavity & enamel protection 2. With fluoride safe for kids** 3. Bubble fruit flavor in a sparkling blue gel **when used twice a day as directed.