Get whiter and shinier teeth in 1 week* with Colgate Optic White ® Plus Shine™ Whitening Toothpaste. The gentle micro-crystal particles+ helps polish teeth surface for a shinier smile while the whitening accelerators** safely exfoliate stains from teeth surface for long lasting white radiant smile*. It is also an anticavity fluoride toothpaste that is enamel safe. When used regularly, Colgate Optic White Toothpaste can also help: - Fights cavities - Protect enamel - Remove plaque*** - Freshen breath *When used as directed, for extrinsic stains only, vs non-whitening toothpaste. With continuous use. Results may vary. **refer to high cleaning silica and phosphate salt ***when brushing +refer to calcium pyrophosphate.